So The Maritime Aquarium is coming up on an anniversary. Two, actually.
We turn 26 next month. (On July 16. Yay!) And next week, on Tuesday, we’ll mark the 18th anniversary of being The Maritime Aquarium at Norwalk.
Wait. What? We’re turning 26 but the Aquarium is only 18?
Changing one’s name is a big thing for any business; not to be done lightly. We did it for several reasons. First, we primarily are an aquarium and not so much a maritime-history museum, so our name should reflect that. (Plus, more people visit aquariums than they do maritime-history museums, so we definitely wanted to distinguish ourselves as the former.)
We tested and polled and surveyed to see what people thought, before deciding to change just one word and to call ourselves The Maritime Aquarium at Norwalk. (We adopted our seal logo at the same time as the name change.)
What do you call us? We find that what you call us can indicate how long you’ve lived in the area. It’s not uncommon for folks who have lived in the Norwalk area for 20+ years to still refer to us as The Maritime Center. (We’ve been The Maritime Aquarium more than twice as long as we were The Maritime Center. But change is obviously harder for some than others.) If you’re newer to the area, you probably properly call us The Maritime Aquarium. Then again, recently we found a reference to us in a local newspaper that called us The Maritime Museum. We were never that!
Shakespeare once asked, “What’s in a name?” Romeo and Juliet believed that true love was far more important than the lovers’ last names and family histories. But for businesses, the right name is critical – even more so today in the digital age when “keywords” and “search engine optimizations” can drive success far beyond what a bold-faced listing in the Yellow Pages ever could.
So says The Maritime Aquarium. Maritime Aquarium.